SECOND HAND BBQ

Traditionally italians enjoy easter holidays flame grilling with family and friends in the park. but for the second year in a row this was not possible due to covid-19 restrictions. grilling at home seemed to be the only solution. however, we know home bbqs don't always go to plan and even result in newsworthy disasters, with several cases having been photographed and reported by italian newspapers. we turned real pieces of news into billboard ads to communicate the burger king delivery service. obviously, only incidents that did not involve people or cause particular
damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave grilling to those who know best.

"Turning second-hand BBQ for sale
into real Burger King ads."

Shortlist

ANDY REGIONAL

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